Olivia Park Senior Product Designer
Menlo Park, CA • olivia.park.design@gmail.com • +1 (415) 555 0184
Profile Summary
- Senior Product Designer with 7 years of experience shipping consumer fintech products for retail investors and crypto traders across retail brokerage, crypto, and consumer mobile, specializing in problem framing, experimentation, and outcomes-tied product design.
- Hands-on coverage across discovery (Dovetail with user interviews), prototyping (Figma with Smart Animate), experimentation (Statsig for A/B and holdout testing), product analytics (Amplitude with funnel and cohort dashboards), and design systems (tokenized Figma libraries with variables and auto-layout), grounded in a B.S. in Human-Computer Interaction.
- Deep craft in problem framing tied to success metrics and OKRs, end-to-end interaction design with edge cases and error states, data-informed iteration through A/B tests and holdouts, and design system contribution with tokens and shared variants, applying practices such as weekly product-design-engineering syncs with shared OKRs and discovery readouts that feed quarterly strategy with the PM to deliver measurable product outcomes that move activation, retention, and conversion.
- Operates as a true product partner with Product, Engineering, Data Science, Research, and Content teams inside outcome-owned product squads on a dual-track cadence, contributing to opportunity solution trees, strategy memos with the PM, and post-launch reviews that turn experiment results into the next bet.
- Mentor who shares product-design judgment and fosters a culture of hypothesis-driven design and bet-sized experiments and craft and accessibility taken seriously, not as an afterthought through critique and rationale memos, while helping run the product design hiring loop and the experimentation review forum and authoring widely shared portfolio and discovery playbooks.
Technical Skills
- Discovery & Research:
- Dovetail with user interviews, UserTesting, Lookback, contextual inquiry, diary studies, surveys, jobs-to-be-done framing, journey mapping, opportunity solution trees, persona development
- Product Thinking & Strategy:
- problem framing, hypothesis writing, success metrics definition, OKR shaping with PMs, opportunity sizing, north-star and proxy metrics, roadmap input, written design rationale
- Interaction Design & Flows:
- end-to-end user flows, happy paths and edge cases, error and empty states, information architecture, sitemaps, navigation patterns, task flows, native iOS and Android patterns
- Prototyping & Validation:
- Figma with Smart Animate, Framer, ProtoPie, Principle, low-fidelity wireframes, high-fidelity interactive prototypes, motion studies, moderated and unmoderated usability tests
- Visual & UI Design:
- typography systems, color and contrast, iconography, layout grids, responsive design, motion and micro-interactions, brand expression in product, Adobe Creative Suite (Photoshop, Illustrator)
- Design Systems & Components:
- tokenized Figma libraries with variables and auto-layout, design tokens, component variants and properties, theming, Storybook handoff to engineers, contribution governance, semantic versioning
- Experimentation & Analytics:
- Statsig for A/B and holdout testing, Amplitude with funnel and cohort dashboards, Mixpanel, feature flags, sequential testing, event spec writing, SQL for self-serve analysis, north-star and proxy metrics
- Collaboration & Delivery:
- PM and Engineering partnership, design critique facilitation, dev handoff in Figma Dev Mode, Linear and Jira, Notion documentation, dual-track agile, design QA at launch, written rationale memos
- Credentials & Frameworks:
- B.S. in Human-Computer Interaction, NN/g UX Certification, Reforge Product Strategy, Lean UX, Design Thinking, jobs-to-be-done, Continuous Discovery Habits, WCAG 2.2 AA literacy
Education
Carnegie Mellon
University
B.S. in
Human-Computer Interaction
Work Experience
Robinhood
Senior Product
Designer
- Owned the crypto trading and earn product serving 11M funded accounts, driving end-to-end product design across problem framing, success metrics, and end-to-end product design as a true product partner to the PM and tech lead.
- Led user research and discovery on the trading flow, where I weekly interviews with retail traders, log analysis in Amplitude, and synthesis in Dovetail with the PM and Research, running 32 interviews a quarter, shipping 22 studies a year, and logging 180+ insights that reframed the team's quarterly bets.
- Drove interaction design and end-to-end user flows, where I rebuilt the order ticket and asset detail flows with explicit happy paths, edge cases, and error and empty states, owning 14 end-to-end flows, designing 92 edge and error states, and cutting failed-order incidents by 41% against the legacy ticket.
- Shaped wireframing, prototyping, and visual design with low-fi wireframes in FigJam, hi-fi Figma flows with Smart Animate for motion, and ProtoPie for native gesture studies, shipping 38 production-ready prototypes, running 4 to 6 tested iterations per concept before handoff in Figma Dev Mode, and supporting 86 releases across the year.
- Contributed to the shared design system, where I contributed numeric input, chart, and disclosure components into the shared Figma library with tokens, variables, and Storybook handoff, adding 24 shared components reviewed by 36 active design and engineering contributors, and lifting design-to-ship velocity by 2.1x on the affected surfaces.
- Owned data-informed design and experimentation, where I ran A/B and holdout tests in Statsig with PMs and Data Science, sized opportunities in Amplitude, and shaped tests to north-star and proxy metrics, shipping 9 experiments per quarter, pulling A/B winners at a median 12% conversion lift, lifting funded accounts by 7% on winning rollouts, and contributing to 4 of 6 quarterly north-star moves.
- Partnered cross-functionally with PMs, Engineers, and Data Science, where I paired with the PM on strategy memos, with Engineering on feasibility, and with Data Science on metric definitions from kickoff through launch, embedded with 1 PM, 6 engineers, 1 data scientist, co-owning 3 squad OKRs with the PM and shipping 18 outcome-owned launches.
Coda
Product
Designer
- Ran prototyping for validation and usability testing, where I moderated UserTesting sessions on hi-fi prototypes before engineering invested, plus unmoderated tasks for late-stage polish, running 48 tests before build over the role and killing 11 concepts that failed validation before they entered the engineering backlog.
- Led design communication and advocacy with stakeholders, where I wrote design rationale memos, presented trade-offs at product review, and defended the user position when business pressure pushed back, presenting at 60+ product reviews and turning the recurring trade-offs into 9 shared design principles that the whole team referenced on roadmap planning.
- Owned visual and UI design across the canvas surface, where I rebuilt the canvas type ramp, spacing scale, and iconography, with motion guidelines for hover, drag, and pack interactions, shipping a refresh across 120 canvas screens and lifting activation conversion by 16% on the redesigned onboarding.
- Connected design to product strategy and launch, where I co-owned the table-pack feature line with the PM, from opportunity solution tree through launch metrics, shipping 13 feature launches and lifting weekly-active retention by 24% on the new table surface.