The second screening pass plays out right here, the final checkpoint before any interview is
offered. A recruiter actually slows their read for this section, and even then your current role
still owns about 95% of the call.
Makes sense: nothing demonstrates what you ship and launch today like the role you're sitting
in. To win the "yes", this section has to walk the
full Web Developer role profile, one bullet per area you named under Domain
Expertise above. And every bullet should point to something that actually went live, not a ticket you
were assigned.
1
Markup & Styling
This is the foundation, and where the recruiter's eyes spend the most time. Show the layout you
built, the CSS system you set up to keep it maintainable, and how it held its shape across screen
sizes. Name the build, not "did the front-end".
Techniques
Semantic HTML5
CSS Grid & Flexbox
Design tokens
Component styling
Tools
Sass, PostCSS
Tailwind
CSS Modules
Metrics
Reusable components
Style debt cut
Layout bugs down
2
JavaScript & Interactivity
The behaviour layer sitting on top of the markup. Show the interaction you built, whether you reached
for a framework or plain JavaScript, and the option you turned down. Choosing vanilla JS where it fits
reads as judgment; pulling in a library for every little thing does not.
Techniques
DOM & events
Progressive enhancement
Fetch & async
Form validation
Tools
TypeScript
Alpine, htmx
jQuery (legacy)
Metrics
Bundle size cut
Interactions shipped
JS errors down
3
Responsive & Cross-Browser
Where the site meets every device and browser people actually open it in. Show how you built
mobile-first, the breakpoints you set, and how it held up on older browsers. What recruiters remember
is reach, not the count of media queries you wrote.
Techniques
Mobile-first layout
Fluid type & spacing
Feature detection
Graceful fallbacks
Tools
BrowserStack
Chrome DevTools
Autoprefixer
Metrics
Devices covered
Mobile bounce down
4
CMS & Site Builds
The platform most web roles actually run on, and the one framework-heavy candidates skip over. Show
the theme you built, the content model you set up, and how editors work in it without breaking the
layout. Name the platform and what you shipped on it, not "used WordPress".
Techniques
Custom theme & templates
Content modeling
Block / page builders
Plugin & integration work
Tools
WordPress
Shopify, Drupal
Webflow
Metrics
Sites launched
Editor time saved
Template reuse
5
Performance & Core Web Vitals
A slow page bleeds visitors, and recruiters know it shows up in the numbers. Show the LCP, CLS, or
INP target you committed to and then beat, and the change that got you there. Numbers do the talking
here, and few lines on the page carry more weight.
Techniques
Image & asset optimization
Critical CSS & lazy-loading
Caching & CDN
Render-blocking cleanup
Tools
Lighthouse
WebPageTest
PageSpeed Insights
Metrics
LCP / CLS / INP
Lighthouse score
Page weight (KB)
6
Accessibility & SEO
Two things every site owner asks for and few developers can prove. Show the WCAG level you reached,
the audit you cleared, and the technical SEO that moved rankings. Call out the standard and the
result, not "made it accessible".
Techniques
ARIA & semantic structure
Keyboard navigation
Schema & meta tags
Sitemaps & canonicals
Tools
axe-core, pa11y
Lighthouse audit
Search Console
Metrics
WCAG level
Audit issues closed
Organic traffic lift
7
Hosting, Deploy & Maintenance
This is what separates a site that launches from one that stays up. Show the deploy pipeline you set
up, the host and DNS you configured, and how you kept the site patched and online. Name the uptime you
held, not "handled deployments".
Techniques
Deploy pipelines
DNS & SSL setup
Staging & rollbacks
Backups & updates
Tools
Netlify, Vercel
cPanel
GitHub Actions
Metrics
Deploy frequency
Uptime %
Time-to-publish
8
Client & Stakeholder Collaboration
Web work, agency side especially, lives or dies on the client relationship. Spell out how you
partnered with designers, content owners, and the client direct, and the handoffs you held: scoping,
QA sign-off, launch day. Point to the cross-team collaboration and what it unlocked.
Techniques
Scoping & estimates
Design handoff
Content workflows
Launch QA
Tools
Figma handoff
Jira, Trello
Slack
Metrics
On-time launches
Client retention
Revision rounds down