Priya Shah Senior Data Analyst
Chicago, IL • priya.shah.data@gmail.com • +1 312-555-0147
Profile Summary
- Senior Data Analyst with 7 years of experience answering pricing, retention and growth questions for a B2B SaaS company and an investment research firm, focused on SQL analysis, KPI reporting and A/B test readouts.
- Works daily in SQL (Amazon Redshift, Amazon Athena), BI tools (Tableau, Looker), spreadsheets (Excel, Google Sheets), Python (pandas) and product analytics tools such as Mixpanel.
- Strongest in funnel and cohort analysis, churn diagnostics, experiment readouts and metric definitions, using written analysis plans and peer-reviewed SQL to give leaders answers they can act on the same week.
- Partners closely with Product, Marketing, Sales and Finance in 2-week planning cycles and a monthly business review, from scoping a request to presenting the result.
- Mentors junior analysts on SQL window functions and dashboard design, runs weekly analytics office hours, and wrote the team’s SQL style guide.
Technical Skills
- SQL & Data Warehouses:
- SQL, Amazon Redshift, Amazon Athena, Snowflake, PostgreSQL
- Excel & Spreadsheets:
- Excel, PivotTables, Power Query, XLOOKUP, Google Sheets
- BI & Visualization:
- Tableau, Looker, Tableau Prep, Power BI
- Python & R:
- Python, pandas, NumPy, Jupyter, R
- Statistics & Experimentation:
- A/B testing, hypothesis testing, confidence intervals, regression analysis, cohort analysis, SciPy
- Product & Web Analytics:
- Mixpanel, Segment, Google Analytics 4, Salesforce reports
- Data Prep & Workflow:
- dbt, Git, GitHub, Jira, Confluence
Education
Work Experience
- Turned open-ended requests from Product and Revenue leaders into one-page analysis plans covering the decision, the metric and the segments, scoping 38 questions a quarter and cutting requests sent back for rework from 31% to 9%.
- Wrote the SQL behind trial-to-paid reporting on Amazon Redshift, joining click-stream event, billing and CRM tables with CTEs and window functions, and rewrote the 14 slowest queries to cut the weekly refresh from 52 minutes to 9 minutes.
- Cleaned trial and billing extracts in Python (pandas) before every readout, removing internal test accounts, duplicate workspaces and refund reversals, and matched monthly revenue to the Finance close within 0.4%.
- Built 11 Tableau dashboards for the weekly revenue and product reviews, with scheduled refreshes and Slack subscriptions, and retired 26 unused workbooks, raising weekly viewers from 140 to 410.
- Wrote definitions for 24 company KPIs, including net revenue retention, trial conversion and seat expansion, in a shared metric dictionary signed off by Finance, replacing 3 competing churn numbers in board materials with one.
- Traced a sudden drop in trial sign-ups to a broken UTM tag on paid social landing pages by splitting the funnel by channel, device and landing page, and the fix recovered an estimated $1.2M in annual pipeline.
- Read out 19 pricing and onboarding A/B tests with Product, setting sample size and test length before launch and reporting confidence intervals in SciPy, which kept 4 false wins from shipping.
- Wrote the monthly churn review for the CFO and the VP of Customer Success as a one-page memo with a clear recommendation, which led to a save-offer program that cut monthly SMB logo churn from 2.9% to 2.3%.
- Built subscription funnel reports for Morningstar Premium in Tableau on Amazon Athena, tracking free trials to paid plans across 5 acquisition channels and replacing a monthly Excel pack that took 3 days to build.
- Automated the weekly portfolio tool usage report with SQL and Power Query, saving the product team about 6 hours of copy-and-paste work every week.
- Ran a retention cohort analysis in R showing that new subscribers who set up the portfolio tracker in their first week renewed at 1.8x the rate of those who didn’t, which reshaped the onboarding emails.